The sheikhs of Dubai are ready to do anything to take over the Euroleague, change its name, have a team and organize the prestigious Final Four of the competition.
According to Gazzetta.gr, Emirates Airlines has expressed its intention to invest in European basketball. Businessmen have proposed a multi-year contract to the Euroleague ranging from 50 to 60 million euros per year. Emirates Airlines would replace Turkish Airlines, whose payment is “only” 10 million euros per year.
In addition, the Dubai businessmen want to form a Euroleague team and obtain a wild card as early as next season, and also organize the finals at the Coca-Cola Arena (17,000 seats) for three consecutive years.
The new governance of the Euroleague and the Middle Eastern emirate are gradually moving towards a major business and sports agreement. A such a deal would change the map of European basketball and would significantly narrow the revenue gap between the EuroLeague and the Champions League in soccer.